But car companies appear to be taking notice. Over the past few months, auto manufacturers have begun focusing advertising on young drivers. For example, this car will let you do all the cool young things you like to do.
Or this one, that shows how cool and urban you can be with a car. Look, there’s transit!
But even more insidious is the recent focus on very young people. Who likes muppets?
What do kids really want for Christmas?
But the real genius is this ad, targeted at parents, reminding them how important and meaningful it is to teach their kids how to drive.
It’s not clear whether this desperate attempt to reel young drivers in will work. But it is clear that some are paying attention.