Are auto manufacturers freaked out that young people aren’t driving?

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Millennials are driving less. Young people aren’t as interested in driving as previous generations. They’re even putting off getting drivers licenses.

drivers license chart

Credit: National Geographic

Of course, the old guard can’t comprehend this, and have come up with a wide range of explanations, from the recession and rising gas prices to a fear of driving and emotional pressure.

But car companies appear to be taking notice. Over the past few months, auto manufacturers have begun focusing advertising on young drivers. For example, this car will let you do all the cool young things you like to do.

Or this one, that shows how cool and urban you can be with a car. Look, there’s transit!

But even more insidious is the recent focus on very young people. Who likes muppets?

Or SpongeBob?

What do kids really want for Christmas?

But the real genius is this ad, targeted at parents, reminding them how important and meaningful it is to teach their kids how to drive.

It’s not clear whether this desperate attempt to reel young drivers in will work. But it is clear that some are paying attention.

3 thoughts on “Are auto manufacturers freaked out that young people aren’t driving?

  1. Joseph
    February 8, 2014 at 12:41 pm

    An awesome part of this is that a larger amount of people, regardless of age but especially young people, aren’t even buying cable, so they’re far less likely to actually see a car commercial.

  2. February 21, 2014 at 2:08 pm

    Hmm, those seem like echoes of the cigarette ads of days gone by…

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